The Azalea Group

AZALEA is Europe’s No.1 golf resort and golf club PR communications agency, based in the UK. AZALEA is known for providing strong international activation programmes through positive media coverage and bespoke golf marketing activity, amongst others for La Manga Club, Stoke Park, Quinta do Lago, Verdura Resort, Dona Fugata, Gloria Hotels & Resorts …

As WLG PR co-operations partner, AZALEA will help WLG member clubs (re)gain front-of-mind status as one of the top clubs in a given country and beyond by
  • Creating on-target PR and promotional messages.
  • Conveying the unique attributes, standout features and distinctive experiences your
    club has to offer.
  • Generating appreciation within your target audience through a range of tools, including
    online and print media to trade and event representation.

The PR/PR promotion tools proposed by WLG and Azalea as your media partners will amongst other things encompass:

Positive Media & Communications

  • press trips and releases
  • dedicated media desk
  • comprehensive media contacts
  • outstanding media coverage

Events Engagement

  • media events
  • workshops & sales blitzes
  • consumer and trade shows

Depending on the defined strategy, WLG and Azalea will together develop further means to reach the selected target audiences, such as forging extended partnerships, creating special events and deepening tour operator relations.

To know more about The Azalea Group, visit